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Cision

Cision Database helps public relations firms and PR departments find print and online publishers to pitch stories. Users can access contacts by department and reach the right writer or editor for their stories.

3 BEST ALTERNATIVES

Recently Blue Canyon Holdings, an affiliate of leading private equity firm GTCR, announced its intent to form a premier global public relations cloud company by bringing together industry leaders Cision and Vocus. Vocus, Inc. (“Vocus”) and Cision, leading global providers of cloud-based public relations (PR) software being brought together by private equity firm GTCR, today announced the acquisition of Visible Technologies (“Visible”). Cision, a provider of public relations software, is close to an agreement to acquire press release distributor PR Newswire Association LLC from British communications and events company UBM Plc, people familiar with the matter said on Monday. UBM is looking to sell PR Newswire so it can focus on increasing the company’s market share in trade shows and events. UBM, PR Newswire and Cision did not respond to requests for comment, while GTCR and Vista Equity declined to comment. 94 million in cash and roughly 10.2 million shares of Cision stock — the latter being subject to approval by the New York Stock Exchange. 300.6 million) in 2014, accounting for 26 percent of UBM’s total revenue and down 3 percent from 2013. Its adjusted operating profit was 44.8 million pounds, down 1.8 percent. 150 billion, because it now can get attractive revenue rather than just OpEx. Cision is present in Europe, North America and Asia, with revenue of approx. The International Media Data package, available as an add-on to subscribers of one of the two options above this package provides access to international media contacts and outlets in nearly 200 countries and territories outside of North America.

It is headquartered in Beltsville, Maryland with offices in North America and Europe. Roughly 30 jobs have been eliminated at the North Carolina-based iContact, according to WRAL. Whether you’re researching CisionPoint competitors, looking for Cision alternatives or are just beginning to evaluate PR software, you don’t have to settle for the same old traditional approach. For example, search for an outlet with a similar audience size and type to the one you’er looking at. We’re always looking for opportunities to understand our customers better. This research and consulting arm of the company works to derive context and meaning from social data to help customers make informed business decisions. Cision provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. Cision is a leading provider of cloud-based PR software, services and tools for the marketing and public relations industry. Since its inception in 2005, Visible’s patented platform – Visible Intelligence® – and Insights Services methodology have enabled marketing professionals and business leaders at Fortune 1000 companies to transform their social media programs. Visible has a deep base of customer relationships with Fortune 1000 companies and agencies around the globe that leverage Visible’s advanced social media insights to design and measure comprehensive marketing and communication strategies. Coupling the company’s social intelligence SaaS platform and insights experts with Vocus and Cision’s powerful PR tools creates a comprehensive solution for tracking and analyzing earned, owned and paid media that elevates brands and drives business results. Vocus helps to manage your public relationship with journals by providing huge data’s of journalist contact.

The company leverages its award-winning solutions to deliver insights and tools for enterprise marketing and public relations. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. “We’re building the ultimate PR tool, and Visible Technologies is a key element,” said Vocus Chief Executive Officer Peter Granat. Communications professionals from over 120,000 corporations, agencies and nonprofits use Vocus to access the world’s largest pitchable media and blogger database, distribute press releases, manage influencer outreach, measure social media activities, and analyze the effectiveness of communications campaigns. Mercury gives a special thank-you to the TrendKite management team for being so generous with their time over the years. CEO Jeremy Thompson will join the Cision executive management team as EMEA MD. Adding the Visible team and technology allows us to more effectively measure social impact and turn those insights into action. What makes Visible truly unique is the expert analysis and insights provided by its Insights Services team coupled with the VI technology. The combination of Visible’s technology, capabilities and people will add a premium layer of high touch, high interaction client service and insights to the powerful product suite and services delivered through the combined company of Cision and Vocus. Vocus is the parent company to PRWeb, Help a Reporter Out (HARO) and iContact. At least one other public tech company this year got scooped up for far less than its worth.

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December 19, 2020

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