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App Annie

App Annie is a software program that delivers data from the apps that businesses use along with offering suggestions for ways that the business can succeed while using the apps that are in place.


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Their last month report on app downloads mentions that WhatsApp was downloaded more times than the Facebook app last year. In addition to these updates, the report found publishers can gain more power through these updates using videos, screenshots, keyword bank and promotional text (both on iOS). In 2017, 49 percent of description updates was the most common form of ASO—it was still the most standard method in 2018— but there was a small decline to 46 percent. Icon change was 30 percent of ASO updates and the least common way was a name change at 24 percent. It’s vital information on mobile due to the increasing investment in it—around 65 percent of digital ad spend was put into it last year. Brick-and-mortar retailers like Target, Walmart and Nordstrom were among the retailers that used mobile platforms for loyalty programs, point-of-sale payments, in-store navigation, product information and more, according to App Annie. Regardless of whether you are on team Android or team Apple, the App Annie report demonstrates how incredibly popular and lucrative the two mobile app distribution platforms really are. According to App Annie, in Q1 of 2018, the Apple App Store pulled in 85 percent more cash than the Google Play Store, which means iOS users spend almost twice as much money on apps as Android users. According to App Annie, advertisers can boost coverage by using more ad platforms to find the best advertising ROI. 15 best Android games of 2019! App Annie, which tracks mobile software downloads, announced it has started tracking Android app usage in China.

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Which is the best App Annie Alternative? It comes as no surpise that mobile has completely disrupted the food and restaurant industry. The report believes it’s “an indication of maturation in the industry.” Games saw a bigger increase than non-gaming apps. What is especially remarkable about this 85 percent number is that it’s actually good news for Google. In 2018, there was significant growth in the number of ad platforms used in both iOS and Google Play. In iOS, it grew 25 percent and Google Play saw a 45 percent growth. A reluctance to share the number of WhatsApp users stands in contrast to the app’s early days, when it used to boast about its user base growth every few months. WhatsApp surpassed Facebook due to high usage in emerging markets, such as Singapore, Russia, Hong Kong and Malaysia, where the cost of using a mobile device is high compared with average income, per the report. The annual findings “State of Mobile” report published by the research firm reveals that WhatsApp has surpassed Facebook in terms of popularity last year. GGV Capital is a multi-stage venture capital firm based in Silicon Valley, Shanghai, and Beijing. The funding round was led by Institutional Venture Partners, along with previous investors including IDG Capital Partners, Sequoia Capital, and Greycroft Partners. Questions such as “How do I find a profitable app” and “How much profit does an app bring” are key when investors are making a decision about adding new apps to their portfolio. Last year, around four of every 10 downloads from among the top 100 apps and games were driven by paid ads.

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January 22, 2021

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